Who Else Is Thinking This Way?
We’re not alone in thinking that ‘conversation marketing’ is important. This page highlights some of the thinkers that come to mind when people ask us ‘what do you read?’
Organizations:
Word of Mouth Marketing Association (www.womma.org ) – the industry trade association whose focus is to “build a thriving profession based on best practices, effective standards, and ethical leadership.” Their introduction, Word of Mouth 101, should be required reading.
Blogroll: Where you can always find something to talk about.
Books of interest:
"Groundswell" Charlene Li's and Josh Bernoff's overview of how social technologies are changing business.
“Word of Mouth Marketing: How Smart Companies Get People Talking” Andy Sernovitz's discussion of how to get people talking.
“Social Networks and Marketing” Christophe van den Bulte’s and Stefan Wuyts’ overview of how Social Network Analysis applies to marketing. From the Marketing Science Institute’s Relevant Knowledge Series.