What We Do
Creating Customers Through Conversations
Consumers are talking and their conversations are having greater influence over their purchasing decisions than ever before. The concept for Recipe 31 grew from the need for someone to make sense of the evolving conversation landscape. It was created with the goal of developing methods to help marketers to use conversations as part of their marketing strategy. We do this by first helping you to understand conversations and then identify opportunities for you to leverage what is being said into new customers and growth for you brand.
Conversation
A conversation is made up of three parts.
Common Interests - We believe that common interests are the new demographic because it is common interests that are starting conversations and connecting people together.
Segments - We identify and profile the people that are participating in the conversation and use this data to understand their relationship.
Resources - By understanding where conversations happen, we can identify opportunities for brand participation within a conversation. A tool that we use to identify where conversations happen online is our Social Network Footprint.
The true power comes from being able to understand how each of these elements relates to one and other. At Recipe 31, we have simplified this process into methods that marketers can use to develop strategies and identify opportunities.
Some key opportunities within the conversation landscape are:
- Increase market awareness
- Increase customer loyalty and retention
- Identifying opportunities to stay competitive and ahead of the market
- Timely management of negative comments and feedback
- Identifying which relationships have the most influence on a consumer’s purchase decision
- Monitoring changes in the market
If you are interested in knowing more about what a conversation can do for your brand, please feel free to Contact Us.