What People Are Saying

We're not the only ones talking, here are recent comments:

… that’s a really good way to look at a complex decision. We hadn’t approached it that way.

… this is an interesting way to look at PR. You definitely have something.

The idea of personas and how you implemented here is also very interesting … My sense is that you're on to something and that you have the grounding for a working methodology. This is fascinating stuff!