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Welcome to Recipe 31

Recipe 31 provides a new way of thinking about conversation marketing.   It isn't just about new media, it is about truly understanding what conversations are going on and which you need to participate in. 

Recipe 31 gets you involved in the conversations driving the consideration and purchase of your brand.  

Your customer is already talking, searching, and seeking opinions about you and your competitiors. How can you facilitate or encourage those conversations and influence their impact on your customer?  Recipe 31 can show you how. 

  • We map and assess the naturally occurring conversations around your product or service
  • We develop a marketing strategy based on the needs of each of those conversations
  • We implement programs geared to support or amplify these important conversations
 



To learn more about how we do this check out the "What we do" section.


To learn more about the people and the company please go to "About R31"

 "About 2/3 of all economy in the U.S. is influenced by shared opinions about a product, brand or service."

McKinsey & Company
 

".... consumers trust other consumers above all else.   78% of respondents said they trusted the recommendations of other consumers."

Nielsen BuzzMetrics