Anthony Power
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What got you into this business in the first place?
An interesting dinner conversation about the challenges marketers face when the Internet makes everyone an expert.
Who was a big influence in your career?
Those who allowed me to focus on thorny problems that hadn't been solved yet.
What was "your finest moment," the thing you're most proud of?
Standing at King Tut's tomb with my son.
What was your most embarrassing moment in this business?
A client expecting to be walked through a well defined process and me expecting an open discovery session. Shortest meeting on record - Oops.
What attracted you to Recipe 31?
The chance to focus on an interesting challenge that combines a lot of different disciplines.
Do you have a method for coming up with ideas and solutions for clients?
Two things: first identify the assumptions that led to the status quo, then break them all and see where you end up.
What makes a great brand?
One that takes the risk to define a new category to satisfy a set of needs and leads us to satisfying them. They'll get their fare of the rewards.
What driving career goals do you still have?
To be a keynote speaker at a major conference.
What talent do you wish you had?
To play lap steel guitar with the Blokes - the band you're in when you aren't in a band.
If you had to live on a desert island, what would you miss most?
Wetlands.
Is there any food that helps you think more creatively?
No, but cooking does.
What frustrates you the most?
Not moving fast enough or doing the same thing over and over expecting different results (that's insanity.)
What was growing up like for you?
School year in Ohio, summers in Vermont. My dad was a professor so we could go there for the summer - imagine my shock when I found out people only got 2 weeks vacation; almost got my PhD because of that.
What's your favorite TV program? And your least favorite?
Cooking reality shows like Top Chef vs. American sitcoms.
What do you for a good time when you're not working?
When might that be? The brain doesn't seem to shut down.
What was college like for you?
Thankfully, NOT like high school. Going through five different departments ranging from math and petroleum engineering to biology and psychology made for some interesting papers.
