How We Work

We know something as complex sounding as ‘conversation marketing’ can be daunting, so here’s what happens:
 
YOU
Tell us a bit about your company, your product and your audience.
Identify the marketing objective and how it is to measured.
Provide a list of customers, suppliers, and other people involved in the decision making.
 
WE
Interview customers, suppliers and other conversation participants using a standard approach that allows for quick turn around.

Analyze the information to identify the key conversations and their impact on your customers.

Develop marketing strategies and program objectives around each targeted conversation.

Present you and your team with the findings – both high level strategy along with the details from an Implementation Plan.   

Provide the tools to monitor these conversations over time. 

 

 "About 2/3 of all economy in the U.S. is influenced by shared opinions about a product, brand or service."

McKinsey & Company
 

".... consumers trust other consumers above all else.   78% of respondents said they trusted the recommendations of other consumers."

Nielsen BuzzMetrics