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About Recipe 31

Recipe 31, or R31 as we often abbreviate it, grew out of a recognition that marketing is shifting from a directed or targeted approach to one that is more participative in nature.   Our collective background in advertising, marketing research, and audience identification for direct response clients makes us unique in our ability to help you understand how conversations influence the choice of your product or service.
This section gives some background on the people involved, the history of the name, and who else we believe contributes significantly in this space.

 "About 2/3 of all economy in the U.S. is influenced by shared opinions about a product, brand or service."

McKinsey & Company
 

".... consumers trust other consumers above all else.   78% of respondents said they trusted the recommendations of other consumers."

Nielsen BuzzMetrics